Giving collaborative organisations insights into the community lifecycle
Posted by Talitha Hlaka on November 21, 2016 9:25 AM SAST
As online communities develop, so do their audiences. Thinking of audience as a homogenous and consistent group can be a big mistake. As members are indifferent to the phases of the lifecycle, they will act differently, spend varying amounts of time within the online community, and fulfil different needs.
